Hugo Boss

UK retail Augmented Reality first

We worked closely with boutique agency Simon and John to deliver what became the UK's first retail Augmented Reality experience. Hugo Boss were to launch a new range of clothes in time for Christmas 2009 and wanted a little extra help to attract attention to it.

The flagship store in London's Sloane Square was the target for the campaign, with a competition conducted in partnership with Stylist and Shortlist magazines to win money off vouchers.

The campaign was a huge success, drawing in significant additional footfall to the store.