Assassin's Creed promo

330,000 LOVEFiLM envelopes

LOVEFiLM, now owned by Amazon, is Europe’s largest movie and TV episode subscription service. Each month, they send out around 330,000 envelopes with promotional DVDs to their eager customer base.

We developed an Augmented Reality promotion to assist them and Ubisoft in advertising "Assassin's Creed: Brotherhood". We were given a series of exclusive video clips which could be triggered by showing the envelope to a webcam to unlock the content.